Building Enduring Client Loyalty: A Guide for Lawyers and Their Firms
Author(s): Susan Saltonstall Duncan
This Special Report addresses the key components of building superior client relationships that result in greater loyalty and long-term success. Featuring case studies and insights from leading companies and business professionals responsible for law firm selection and oversight, it covers legal operations, innovation and client development, and includes a wealth of practical suggestions.
Publication date: Feb 2021
ISBN:
9781787424708
Length: 176 pages
Price:
£75.00
Business Development for a New Legal Ecosystem
Secure 40% discount today. Enter 'MUD40' at the checkout
Author(s): Michelle Murray, Sally Dyson, Debbie Epstein Henry, Pam Loch, Nika Kabiri, Merry Neitlich, Yolanda Cartusciello, Natasha Innocenti, Ian White, Rachel Khiara, Wayne Hassay, Catherine Alman MacDonagh, Julie Savarino, Mary Juetten, Nat Slavin, David Freeman, Bob Robertson, Lucy Bassli, Keri Norris
This book is split into two parts - the first deals with the immediate effects of the COVID-19 pandemic in 2020 and the ways in which is immediately transformed - and is continuing to innovate - the delivery of legal services.
Publication date: Jul 2020
ISBN:
9781783583980
Length: 202 pages
Price:
£235.00
Business Development:
A Practical Handbook for Lawyers, Second Edition
Secure 40% discount today. Enter 'MUD40' at the checkout
Consulting editor(s): Stephen Revell, Freshfields Bruckhaus Deringer LLP, on behalf of the International Bar Association
In an increasingly competitive landscape and with challenges from disrupters, the Big 4 and technology, business development has a pivotal role in a law firms’ strategic success and their ability to stand out from the crowd.
The second edition of Business Development: A Practical Handbook for Lawyers, edited by Stephen Revell from Freshfields, revisits the theory, tools and skills needed to implement effective business development in law firms today. Content covers the practical elements – such as what the perfect pitch looks like – as well as the strategic elements, including the variety of structures and approaches to business development at law firms of all sizes.
Publication date: Apr 2020
ISBN:
9781787423343
Length: 339 pages
Price:
£140.00
Pitching for Lawyers: Using Marketing Communications Techniques to Improve your Win Ratio
Author(s): Rebecca Harding
This unmissable report will give you a practical approach and a clear process to improve your pitching and responses to tenders. It covers areas such as common mistakes, in depth analysis of your audience, messaging and tone, persuading, what researching really means when pitching, visual differentiation, and cross border pitching. It also includes feedback and case studies from in house lawyers and partners, who have seen or made the worst of pitches, and the most outstanding.
Publication date: Sep 2019
ISBN:
9781787422742
Length: 72 pages
Price:
£75.00
Social Media in Business Development and Relationship Management: A Guide for Lawyers
Author(s): Kim Tasso
This Special Report provides a practical introduction to social media for lawyers. By avoiding technical details and jargon, it offers a pragmatic guide on how all lawyers – irrespective of industry sector, firm size or client base – can successfully integrate social media into their marketing, business development and client relationship management programmes.
Publication date: Oct 2018
ISBN:
9781787422360
Length: 120 pages
Price:
£55.00
The Silver Bullet
How RFPs Are Won
Secure 40% discount today. Enter 'MUD40' at the checkout
Author(s): Nancey L Watson
The solution for writing - and winning - Request for Proposals is finally here.
Publication date: Aug 2018
ISBN:
9781783583362
Length: 128 pages
Price:
£167.00
